
[foto by Bryan Bruchman, found on Flickr]
Yeasayer - Wait For The Summer
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I’ve been using Yeasayer as an example of the power of music blogs for a few months now. Last night my claim got a nice, unprompted validation from the band’s tour manager.
Yeasayer is a great example of how the Internet has changed the music business (IMHO) because all the points in the argument are unquestionable. They’re talented and unique. They’re somewhat accessible (your mom wouldn’t likely say “turn that noise off!” if you played it for her) yet no one would fool themselves for half a second into thinking they’d ever get radio play. Their debut from last year is a truly great album that has no hope in traditional promotional channels. Yet they were blog darlings of 2007 and they’ll play to small yet packed houses all over the world (they just started a tour with Man Man and the first four nights have all been sold out). Yet if the album had come out 20 years ago we’d just now be discovering it and wondering “how did this slip through the cracks in the system?!” We’d be trying to get the band to re-form so we could finally appreciate them live.
Thanks to music blogs I, like many others, heard about Yeasayer last year and last night finally got the opportunity to see them live here in Boston. They were great. The aforementioned tour with Man Man is definitely the must-see show of the spring. Do not miss it.

[foto by Bryan Bruchman, found on Flickr]
Man Man - Top Drawer
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Between sets my friend Mark Kates introduced me to preeminent music writer Joan Anderman (ten years at the Boston Globe) and I rambled on about the music blog movement and in particular how I think it’s real but still very early and therefore filled with business opportunity. This isn’t a big shocker, I’ve been saying this to anyone who will listen for months.
Then, just a few minutes later, Mark and I found ourselves at the merch table chatting with Yeasayer’s tour manager (Mark is friendly with these guys, he manages MGMT and Yeasayer and MGMT toured together recently). The three of us were staring at the wall covered in posters for upcoming shows at The Paradise, talking about how much good music there was to see, and how business is for bands like Yeasayer. “It’s the blogs,” he finally said, unbeknownst to the conversation Mark and I just had with Joan. Mark gave me the “well, there you have it” look. Full circle.
This is all interesting to me because while I did a lot of “music blogs are the future of music discovery” pushing at Yahoo!, it was always met with credible resistance because the size of the addressable market is still undeniably small. Most of my favorite music blogs don’t even show up on the Comscore radar, Hype Machine just finally broke the 1MM unique users/month mark, and the entire space is just a few million uniques per month. But when you have bands touring and making money making their art based on buzz generated by sites like Brooklyn Vegan, do the absolute numbers matter? I don’t think so. The fact that a new connection between people who make music and people who love music is made, one that’s outside the mainstream and in many ways more efficient, is the shape of things to come. This is all part of the “1000 fans” meme. The numbers may be wrong but the sentiment is dead on. Empowered consumers and unlimited choice changes everything, from who the gatekeepers are to who the tastemakers are to where the audiences spend their increasingly scarce attention. And it’s good for culture. I love it.
Of course as I type this the dude in front of me on the plane is watching old Dukes of Hazard episodes on his laptop. Maybe he didn’t get the memo about unlimited choice?
ian